
JC had a chance to interview Yoshiro Kimura, the designer behind Chulip and Little King’s Story, at TGS. Naturally, he used his time with the developer wisely by asking about LKS’s recent Japanese contest tie-in with Burger King:
The contest winner, Suyama-san, as part of his prize, he got a hundred burgers, right?
In addition to the one hundred burgers, he also got a hundred bananas, and one hundred onsen [hot springs] tickets too. It was a tie-up with Burger King. Because the winner was the king, he needs to have the one hundred burgers, one hundred bananas, one hundred spa tickets.
Did he get that all at once?
Yes. (laughs) First, we thought of having a kind of board with an illustration with one hundred burgers and one hundred bananas, but we thought that was kind of boring, so we said, “No, bring one hundred bananas and bring one hundred burgers, so we really brought one hundred bananas and one hundred burgers.” The winner is still eating bananas by the time we’re talking right now.
And the bananas are a little…
(translator) Yeah, they’re black.
Has that inspired you to make a game specifically designed to appeal to an advertiser?
First, I made the game, and then after I made the game, “Okay, we can make a tie-up with this sponsor.”
Like, maybe a character just happens to really love Coca-Cola.
Maybe next time.
God, I wish I could’ve sat in on this interview and added my own goofy questions: “What’s the deal with Burger King’s chicken nuggets/tenders? They’re kind of terrible, aren’t they? How do you even mess up chicken nuggets?”
Kimura also gave away a few interesting details, admitting that he’s working on No More Heroes 2 as a producer (he also helped design the original No More Heroes).
See also: Little King’s discount