Digital distribu-ton! Confirming recent rumors, Nintendo president Satoru Iwata announced plans to release some retail games, including New Super Mario Bros. 2 and the Brain Age followup “Onitore,” on eShop at launch.
In an interesting twist, you’ll be able to purchase them directly on the eShop, or via codes sold at retail (like GameStop’s experiments with 3D Classics Kid Icarus)
Nintendo is working with stores in an effort to familiarize users with downloadable software, maintain relationships with retail partners, help those retail partners with things like stock (by having them “stock” more digital codes and fewer boxes), and solve the problem of fixed prices on the eShop by letting retailers set their own prices and discount stuff as they see fit. Very intriguing! Wii U games will also be sold digitally in the same manner.