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“Marketing is shaped by what’s appropriate for a particular game. While it might seem to some that games that appeal to the expanded audience get more attention, that’s probably because the expanded audience has a steeper learning curve.

Core gamers and their friends are tuned into the gaming news and blog sites, so they already know a lot of what’s going on.”

Nintendo’s Reggie Fils-Aime in an interview with GameDaily, confirming something I’ve long suspected: we are Nintendo’s advertising force among gamers.

tags / reggie fils-aime / nintendo / advertising / lisha

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