Along with automatic system updates, Nintendo wants to make 3DSes automatically download demos, too, in order to encourage gamers to try out new titles.
Nintendo president/CEO and Iwata Comics star Satoru Iwata explained the strategy at an investor meeting:
“When Nintendo would like to ask users to try a specific new game, we should deliver it to their Nintendo 3DS, and possibly Wii U, with their prior consent and recommend that they just try it and, if they like it, they can pay for it. In this way, we need to introduce users to unknown products.
Consumers are likely to be convinced to pay about 5,000 yen for a well-established franchise product, but not all the people are willing to pay a certain amount of money for an innovative but unknown product. Now is the time to prepare for these situations.”
This sounds great — really, I’m just happy to hear that demos haven’t been abandoned and are still on the way for the 3DS. This is actually a similar set up to what Sony is doing on the PlayStation 3 for PS Plus subscribers, pushing demo downloads and installations to users’ systems.
See also: More eShop news