How make-up accessories inspired Nintendo’s handheld designs

When most people discuss the innovative qualities of Nintendo’s Game & Watch line of LCD handhelds, they typically bring up its popularization of the directional pad or its dual display setup from the Multi Screen series.
Another feature gamers should thank the Game & Watch for is its clamshell design, allowing owners to halve the size of their portable while protecting the system’s screens and buttons. Also introduced with the Multi Screen series, Nintendo later brought back the folding handheld design with the GBA SP and, of course, the Nintendo DS.
Nintendo’s president and CEO Satoru Iwata recently talked with some of the designers behind the Game & Watch and its software, Makoto Kano and Takehiro Izushi, about how the team came up with the idea of a folding console:
tags / game and watch / iwata asks / make-up / makoto kano / takehiro izushi / ecSatoru Iwata: … in 1982, there was no such thing as a notebook computer, or any electronic device that folded up, was there?*
Takehiro Izushi: The folding idea was a natural one, though, since it was important to make something that could be played anywhere.
Kano: I wanted to research on things that folded up, so I went shopping for compacts.













